Mvee Haute Jewellery is a luxury jewellery brand owned by Aspire Designs Ltd, Hong Kong. Fantasy and fashion themed, the brand consists of six collections drawing the inspiration from nature and wildlife. According to David Shad, chief executive officer of Aspire Designs, the brand’s core strength is uniqueness. “Every new design that comes out will surprise our customers. It is something that they cannot imagine,” he said.

In addition, the brand is famed for its stunning designs and quality stones. In the Wild at Heart collection, the carefully chosen coloured diamonds, coloured sapphires, pearls, tsavorite and other gemstones reveal the nature of animals, their beauty, confidence and gracefulness. Bijoux de la Mer collection pays tribute to the beauty of the sea by featuring pieces set in coloured diamonds, pearls and gemstones. Tudor’s Touch collection takes us back to the time of intrigue and opulence with fascinating coloured sapphires and diamonds.

Mvee’s jewellery is available at high-end boutiques and chain stores, at retail price range from US$2,500 to US$15,000 per piece. Extensions of the existing collections were launched at the gold fair in Italy early this year. “The spring/summer collections feature colourful gemstones as colours are in fashion for the seasons,” said Shah

The article was published on Hong Kong Jewellery Magazine Mar 2013 edition.